There is no stopping to learn SEO. Since Google's algorithms are always changing, SEO strategies must always be updated. Otherwise, it is difficult to compete on the search page.
Of course, you don't want that to happen to your website, do you?
Well, in this article, we invite you to learn SEO according to Google's latest algorithm. What to learn?
For your convenience, we are sharing our WordPress & Blogger SEO articles to complete the easiest discussion. Then, even if you are a beginner, you can understand it well.
Tutorial Learn SEO For Beginners
SEO Basic Concepts
To learn SEO you need to understand the basic concepts first. SEO (search engine optimization) is an optimization step of websites to get a better ranking on Google's search pages.
Web sites that are in the upper position will get a lot of free quality visitors. In fact, the number 1 position in the search engines dominates the results of the click 10 times.
However, because Google keeps the ranking techniques secret, we can take a look at some of the main SEO indicators. First, Google likes fast websites. Second, Google loves useful and relevant items. And much more.
Website Speed Optimization
Before entering several other optimizations, in general, SEO learning should start from website optimization to be faster. Because, speed is one of the Google classification factors.
Do not use assumptions. Check using several tools, such as Google Pagepeed Insights or Gtmetrix. After obtaining the results, do the optimization as recommended.
If the problem is on the server, make sure that the quality of the accommodation and the location of the server is optimal. If there is a configuration error or an annoying script, set it immediately. Do not forget, you always enable compression techniques such as GZIP or Brotli.
Website Optimization to be Mobile-Friendly
Smartphone users are increasing and Internet access is mainly done from mobile devices. Do not make your website friendly is a mistake.
In addition, websites for mobile devices are prioritized by Google to appear in the best classifications of search results.
How to do this, you can install a sensitive website topic. Not only that, do not forget to use easy-to-read sources and provide enough blank space. To be more optimal, use AMP (accelerated mobile pages). And, some other advice.
Keyword Research
Keyword research is no less important when learning SEO. Create content without keyword research is an error. Because, keyword research helps you understand what Internet users need today.
Some things to consider when doing keyword research are:
Search volume that shows the number of keywords that are written on Google when a search is performed. Difficulty of keywords to understand the level of difficulty of a keyword is on the first page of the search engines.
In addition, there is a suggestion of keywords that is useful to find keywords that have the same intention. The results of the search are also important to analyze how competitors can classify at the top.
When doing keyword research, you will know what is best for your website content.
Creating Content
Creating content is a stage in learning SEO after keyword research is done.
To be able to produce quality content, there are several conditions that must be met:
First, make sure your content is relevant to the needs of readers. Otherwise, your blog/website may not be visited. Second, create content that is unique and has a good search volume. Third, provide correct/valid information from reliable sources.
There are many other tips that you can use to make your website articles stand out from the rest.
On Page SEO
More deeply when learning SEO, you must understand on the SEO page. This is an optimization effort that emphasizes improving the internal factors of a website.
Some of these optimization steps are the use of correct permalinks because this is what defines the content of its content. Another tip is to write target titles and target descriptions that are relevant to the content, but are not truncated in the search results.
With respect to the content, on the SEO page it also makes efforts to organize the headers and subtitles correctly and place keywords correctly.
Another page on the SEO optimization efforts are still quite a lot. Then, be sure to understand and use it on your website.
Off Page SEO
In assessment to On web page search engine optimization, Off web page search engine optimization optimization steps emphasize efforts outside the internet site itself.
When getting to know search engine optimization to do Off page optimization, right here are the stuff you want to take note of:
First, get a emblem mention . This is an effective way to get great site visitors. Google additionally considers web sites that get mentions within the media to get top scores.
Then, create a Google My business profile that will make it simpler for clients to discover records approximately your enterprise description, deal with, hours of operation, photos of your business.
Some other Off page optimization efforts consisting of critiques and social media sharing you also need to do nicely.
Link Building
When being part of the SEO discount page, you should not forget the link building when learning SEO. The link building is an effort to get links from other websites that point to your website.
Some of the efforts you can make when making the link building are:
Trying to get many reference links to show your website as a credible source of information. In addition to the number, make sure that the links have relevance for the subject.
Those two things are not enough, you also need to create domain authority, pay attention to the type of link if Dofollow or Nofollow, and much more.
Local SEO
There is one more discussion when learning SEO. Especially, if the local market is the objective of your business, namely, local SEO.
The local SEO is an effort to always show your website in the best classifications in the searches of local search engines. This step is important to consider that 46% of searches are carried out locally and 29% of them end up in a purchase.
Actually, local SEO techniques use almost all previous SEO techniques. The difference is, focus on the local market. So you will continue building Google My Business, doing the research of keywords and more.
Factors Affecting Google Ranking
There are more than 200 factors that Google uses to determine the ranking of a website in the search results.
Therefore, do not be surprised if the competition on the first page of Google is very tight. Google deliberately has hundreds of rating factors to be fair and prevent handling.
But fortunately, you do not have to meet hundreds of Google ranking factors to get the first range in the search results. You only need to focus on a few key factors. What are they?
Closing
How? Learning SEO is easy, right?
While there is a lot to understand, with the right steps, you will get the meeting quickly. Of course, it must be supported by much practice and register the findings on your website.
Once again, the most important thing about SEO learning is never stopping.
SEO is an optimization effort that must be done continuously to obtain the best results. And, we believe, you can do it.
Well, what are you waiting for? Use the knowledge that you already have to make your website one. Good luck!
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